Innovation Project of Key Experts Group

• Internet

In the modern world of fast evolving oceans of information and endless on-line world, the need of simple and easy way to compare several opportunities before choosing the right product, makes more and more users go on-line.
Answering the demand of the intelligent users, Key Experts group created www.izberi.bg - the reliable advisor that can help every user find the right product on the market after comparing the offers of the different stores. The result is the best price with a couple of clicks.

The project www.izberi.bg was developed by Key Experts Group integrating the marketing and Internet communications talents with the new business development experience of the team.
Key Experts Group conducted the whole project for less than 12 months and released the Internet site on March December, 2008.

Key Experts Group employed the following array of competencies in the planning, conduction and management of the project:
o Trade Mark licensing and management
o Strategic and Operations planning including business plan and communication strategy development and implementation
o Technology and Innovation Management including development of the web-based software platform and on-going maintenance
o Research & Strategy Development
o Planning & Execution of a Marketing Campaign targeted at the merchants