Клиент: Гоя
Търговия с козметични продукти
Проект: Кампания за позициониране
Мъжка боя за коса GOYA

Key Experts Group has come out with a communications strategy to position the male hair dying cream GOYA as a brand leader on the market.



The first step in the campaign was to accumulate information about the product aimed to reach the end user and change its attitude towards active use of the "unusual" product.
As a second step promotional activities were planned to approach the professional audience. Suitable distribution partners were identified to work with Hairdresser and Beauty shops.
The third part of the campaign includes actions to increase the points of sale with alternative options.

Key Experts Group provided integrated services both in consulting and technical support including:
o Creative Concept Development including visual concept and slogan for
print communications materials (press ad, poster, brochure)
o Advertising Campaign planning and execution in leading lifestyle
magazines
o Web site development - www.goya.bg
o Direct Marketing Campaign covering professional dying products users -
hairdressers and beauty chains and small enterprises.