Cosmetics & Beauty

Key Experts Group developed the concept "One Day for Beauty" for for the media launch events of the top products of Maybelline New York and Garnier for 2010.
To meet the challenge of presenting 3 different and unique products in one day, KEG designed one day event for the presentation of the new Garnier products - the Ultra Naturals Shampoos and the Mineral Deodorants, followed by relax and preparation for the evening gala event dedicated to the new Maybelline New York Falsies mascara.
The new Ultra Naturals were presented with a tasty demonstration - the natural ingredients used to create the unique natural beauty formula of the products were transformed by the celebrity Chef Radi Stambolov into chamomile caviar, egg mousse, cranberry marshmallows, aloe pralines, honey snowflakes and thus the power of the nature for the beauty was demonstrated.
The new Mineral Deo was demonstrated with 6 empowering everyday exercises - one for every one of the 6 references. The journalists were encouraged to try the efficiency of the exercises by the life coach Galia Talkington and the host of the event Sylvia Lulcheva.
The presentation of the stunning Falsies mascara took place on a "red carpet" gala dinner - the guests were involved in an exciting movie awards - nominations for the "Most Powerful Movie Looks" of all times. KEG has made a special movie selection that deeply moved the audience.