Client: CIBANK
Key Experts Group won the pitch for creative visual and slogan of the new consumer loans advertising campaign of CIBANK.
Leading Bulgarian bank
Project: Creative platform for retail marketing campaignKey Experts Group won the pitch for creative visual and slogan of the new consumer loans advertising campaign of CIBANK.
The creative idea of Key Experts Group for visual and slogan of the consumer loans advertising campaign of one of the leading Bulgarian banks - CIBANK was appreciated as most original and coherent with the campaign objectives.
The creative platform "Quench your desires!" was further developed to cover all communication channels selected for the campaign - print, outdoor, radio as well as posters and brochures for all offices of the bank.
The creative platform "Quench your desires!" was further developed to cover all communication channels selected for the campaign - print, outdoor, radio as well as posters and brochures for all offices of the bank.
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