Client: Selective Professional
The representative of the top hair care and styling brands Selective Professional, UPGrade, Metropolis and Matsuzaki turned to Key Experts to develop and implement innovative Internet positioning strategy.
Professional hair products distribution
Project: Internet positioningThe representative of the top hair care and styling brands Selective Professional, UPGrade, Metropolis and Matsuzaki turned to Key Experts to develop and implement innovative Internet positioning strategy.
Key Experts Group developed a concept for innovative on-line media - SelectiveZone.com to present the selected brand in an attractive and meaningful way.
The main purpose of SelectiveZone.com is to turn into a platform for promotion of top brands, products, concepts, new trends and fro first time in this format - hair stylists and their salons all over the country.
The open space feeling that enables sharing thoughts, knowledge and experience is additionally enriched by the development of the specialized blog fro professionals - Selective Academy.
The main purpose of SelectiveZone.com is to turn into a platform for promotion of top brands, products, concepts, new trends and fro first time in this format - hair stylists and their salons all over the country.
The open space feeling that enables sharing thoughts, knowledge and experience is additionally enriched by the development of the specialized blog fro professionals - Selective Academy.
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