Client: ASO-PIRELI EOOD
Security services
Project: New Corporate Vision and Content Management

ASO-Pirelli has establish itself as a leading company in the security services and solutions sector through17 years of professionalism and integrated approach, placed as priorities to achieve high quality of offered services achievement.



As a part of the development process ASO-PIRELI have updated their corporate strategy and the major messages to key audiences. The company relies on Key Experts Group in the process of corporate vision renovation. The new corporate website creation and promotion within the public and virtual space has become the starting point of the communication campaign.

The main objectives of the new corporate web site are:
• To provide complete, useful and easily accessible information about the security services and solutions provided by ASO-PIRELI;
• To present entirely the values and priorities of the company's policy, approach in working with clients and partners, the vision and mission of ASO-PIRELI established during the last 17 years;
• To provide updated information for the company's latest projects and news


The main ideas of Key Experts Group in project realization were to provide functional design and well structured information on the web site, therefore to make it an indispensable channel of communication between the company and their customers and partners.

Services provided by Key Experts Group:
• To formulate the corporate mission and vision of ASO-PIRELI, addressed to key audiences;
• To create the vision and the content of the corporate website;
• To develop and implement communication strategy for promoting the new corporate website in the public and virtual space;
• To develop and implement a strategy for promoting the new corporate vision and services of ASO-PIRELI.