Client:
Schneider Electric
Eлектроразпределение и индустриална автоматизация
Project: Eng. Zhichkov Brigade
Continuation of the campaign "Do not let the electricity show its other face"
Key Experts developed the concept and implementation plan of a unique internet-based reality competition to streamline the interest of the home users towards Schneider Electric brand and most important - to involve them in person with the brand.