Client: Vitogaz
Present the official "change of face" of Shell Gas with the new brand name Vitogaz.
Gas Distribution
Project: New Brand MigrationPresent the official "change of face" of Shell Gas with the new brand name Vitogaz.
In April 2007 SHELL announced the sale of its daughter company SHELL GAS and its business in 5 European countries to the French company RUBIS. One of the countries where SHELL sold its gas business is Bulgaria.
Key Experts Group was assigned to develop communications campaign supporting the new brand recognition.
Key Experts Group provided integrated services both in consulting and technical support including:
o Concept &Strategy Development and execution of all activities planned including overall evaluation;
o Event Management including planning and executing;
o Media Network Creation including identification of specialised media and journalists in the specific are, arranging meetings, interviews, story peaching, media information dissemination;
o Media and Crisis Communications Consulting on a permanent basis including: daily media monitoring; media manual development; crisis management manual development; key messages development
o Media Training of the top executives covering media market analysis, Q&A development and interview rehearsal.
Key Experts Group was assigned to develop communications campaign supporting the new brand recognition.
Key Experts Group provided integrated services both in consulting and technical support including:
o Concept &Strategy Development and execution of all activities planned including overall evaluation;
o Event Management including planning and executing;
o Media Network Creation including identification of specialised media and journalists in the specific are, arranging meetings, interviews, story peaching, media information dissemination;
o Media and Crisis Communications Consulting on a permanent basis including: daily media monitoring; media manual development; crisis management manual development; key messages development
o Media Training of the top executives covering media market analysis, Q&A development and interview rehearsal.
- Actavis
- Boyden Executive Search
- Bulgarian Air Traffic Services Authority
- Bulgarian Equestrian Federation
- CIBANK
- D.O.B.R.O.
- Denkstatt Bulgaria
- Enio Bonchev Production
- Events.bg
- Goya
- Hristo Botev Foundation
- Izberi.bg
- Key Experts Group
- L'OREAL BULGARIA
- Ministry of Environment and Water
- National Railway Infrastructure
- Nu Boyana
- RAK
- Schneider Electric
- Selective Professional
- TNT Bulgaria
- Vitogaz