Security Systems and Building Technologies

• Creative
• Print
• Internet

The company is 15 years on Bulgarian market and has been trading with security systems technique thanks to its own distributor's network, developed in the whole country. The other company's department provides security and warning solutions for all kind of buildings like stores, hotels, office and production buildings, etc. Till now the company didn't use any kind of PR and advertising channels to promote itself.

The main objectives of the communication strategy were as follows:
o Position the company as a reliable and professional partner in security
systems field in Bulgaria among suppliers, distributors, construction
investors and end customers.
o Create awareness about the company's 15th anniversary.

Key Experts Group provided integrated services both in consulting and technical support including:
o Concept Development for RAK 15 Anniversary, which stamped all
corporate print and online materials, as follows:
• Logo Redesign
• Advertising (Print, Online, PR publications)
• 15 Anniversary Company Profile
• RAK website: www.rak.bg
• Branded company automobiles
o Strategy Development and execution of all activities planned including
overall evaluation
o Website Creation both in English and Bulgarian, directed to facilitate the
communication and work between the company and its distributors,
suppliers and end customers.
o Sponsorship Consultancy and management
o Media Network Creation including identification of specialised media and
journalists in the specific area, media information dissemination,
consulting