Industry Association

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In this context, are identified and developed key messages and themes in the focus of the Association, enriched media base channels for reaching audiences interested, to expand the scope of media coverage and long-term partnerships, to improve internal and external communication networks. Generating ideas for activities of the Association and crisis management are another essential part of successful communication and partnership.

In the communication program of the Association, the idea of an annual seminar on the sustainable development and green practices in the soft drinks industry in the country, whose first edition was held in March 2011, has a key role. The event called "Ideas in Action" evolved as a platform for experience exchange in implementing good production practices, in terms of energy efficiency, resource management, protection of resources, innovation in product packaging, recycling and many other current eco topics and initiatives. Approximately 60 representatives from the soft drinks industry, the government and the media participated in the first edition of the seminar and clearly expressed their desire for the event to develop its thematic potential for the following year and to extend its discussion format on practical and expert level.

Since the beginning of the communication partnership with the BSDA, the team of Key Experts Group supported the realization of the soft drinks manufacturers feast day, which was traditionally celebrated on the 24th June - Enyovden. This year our team added the concept of the event with entertaining and motivational initiatives, which on one side are conceptual for the feast day and the branch, on the other side they create a sense of teamwork and community. Hanging a colorful Enyovski wreath on the guests of the event and a magical tea island, where personal and professional skills were used for the creation of unique tea combinations, were the new elements in the program of the event, which pleasantly surprised the audience. Flower wreaths adorned the shoulders of the most attractive participants in the rituals by categories "Tea Master", "Sports leader of the event" and "Inspired creator of Enyovski wreath", which created conditions for many moments of stimulating competition and general entertainment.

Services provided:
• Develop a communication strategy and tactics
• Development of key messages and themes
• Establish and maintain internal and external communication networks
• Media relations and news generating
• Event organisation
• Crisis management
• Media monitoring and analysis