Political Communications & Public Affairs

Our brain trust services package is designed to serve existing or yet-to-be-developed communication networks of both business and political organizations. Most members of these two sectors expect the other to assume extensive responsibility, but fail to see the need for a communication bridge. Business organizations can no longer ignore their relationship with the government, and the threats and opportunities posed by official decisions or new legislation.

Our research and analysis can help you understand and influence what is happening at all levels of the government: from local authorities and national government, to legislature and executive agencies. The organization's effectiveness depends on building such a network of contacts, which is key to the public affairs and lobbying work.

Public affairs is about strategy. Our strategies draw from a detailed knowledge of governments and their legislative and decision-making processes. We explain how the political system works and how public affairs enhances your business objectives.

Political communication deals with conflicting expectations: the public demand for ever more information and dialogue versus a fundamental skepticism towards political communication as advertising and propaganda. Despite the increasingly professional communication strategies the political parties, lobbyists and politicians continue to suffer from a lack of credibility and acceptance amongst citizens and corporations. The permanent communication and the ability to maintain dialogues need to become a key competency of the public sector. It is here that the full range of Key Experts integrated communication activities can play a vital role, from lobbying to campaigning, from events to issue management.

The Political Communications & Public Affairs Expert adds value to your team, because:
  • Creative approaches to influencing political decisions are crucial for business success.
  • It is essential to incorporate the relevant political trends in your strategy and determine when, how and where to state your position for maximum effect.
  • We can set the tone for a sustainable dialogue with opinion leaders in politics, public administrators and political parties.
  • We ensure senior level input that draws upon the depth and breadth of our functional, sectoral and institutional understanding.