Клиент: Boyden Executive Search
Taurus Consultants
Проект: Официален старт на дейността на Boyden

Key Experts Group developed the strategy and conducted the overall implementation providing all logistic and technical support for the launch of Boyden.



Boyden is a global leader in executive search with more than 65 offices in over 40 countries, which started its business in Bulgaria on March 22, 2007.
Boyden is among the first worldwide executive search companies to open its doors in Bulgaria. The company aims to implement the chain's unique experience in executive search, management consulting, human resources issues in mergers and acquisitions, organizational development; succession planning; board and governance consulting; compensation; and executive training and development.
The main objectives of the project were as follows:
o Increase the information flow about executive search business and its fast development in the emerging market of Southeast Europe.
o Identify and position Boyden as the first worldwide executive search company and among the few to open its doors in Bulgaria so far.
o Create media awareness about the new business opening with important role for the development of the local as well as the regional economy.
During the last decade, Eastern Europe has increasingly become an important market for executive search and the overall region is maturing rapidly. With Bulgaria accessing the European Union, the market faces an increasing demand for cross border assignments from international clients and Boyden challenges the opportunity to serve them on a global basis.

Key Experts Group provided integrated services both in consulting and technical support including:
o Concept Development including idea testing
o Strategy Development and execution of all activities planned including overall evaluation
o Event Management including planning and executing of media event and evening event
o Media Network Creation including identification of specialized media and journalists in the specific area, arranging meetings, interviews, story peaching, media information dissemination
o Media Training of the top executives involved in the direct media communication covering media market analysis, Q&A development and press conference rehearsal.